The Jedi Master Who Turned Down Hasbro: The Untold Story of the Auto-Retracting Lightsaber
Hasbro, the undisputed king of Star Wars toys, was presented with a revolutionary innovation in 2020: a lightsaber that could automatically extend and retract its blade – a first in the world of toy lightsabers. This wasn’t just any idea, it was the culmination of years of dedicated work by Israeli inventor Yair Shilo, fueled by a childhood dream of bringing the magic of Star Wars to life. But in a move that left many baffled, Hasbro passed on the opportunity, ultimately allowing Shilo to reclaim the rights and bring his invention to market himself.
The Power Saber, a simple yet ingenious creation, became a reality, now available at Target and Walmart, offering a glimpse of a future where kids can fully embrace the fantasy of wielding a retractable lightsaber with ease. But the story of the Power Saber is something far more intriguing than just a toy released on shelves. It’s a tale of a fervent dream, a powerful company’s baffling decision, and the potential for a revolutionary new toy technology.
Shilo’s journey began years prior. He spent countless hours crafting prototypes using everyday materials, from paper to tin foil, meticulously refining his design. With unwavering determination, he supported his pursuit by working odd jobs, selling newspapers, mowing lawns, and cleaning swimming pools, all while relentlessly pursuing his childhood dream of bringing a retractable lightsaber to life. He eventually managed to rally investors and secure a provisional patent in 2019 for his revolutionary design.
The invention itself is deceptively simple, but its brilliance lies in its ingenuity. Unlike traditional toy lightsabers, where the blade consists of telescoping tubes pushed and pulled by a flick of the wrist, the Power Saber employs a unique mechanism. Each blade segment is connected to a long screw that smoothly raises and lowers them, allowing for automatic extension and retraction.
But the real magic lies in the clever design of each segment. These are not rigidly attached to the screw; instead, they lift off when the saber extends, seamlessly gliding into position. This creates a self-contained system where no external force, like a spring or a gear, is needed to retract the blade, and each segment can be easily pushed back into the hilt without risking injury or harming the mechanism.
Shilo’s patent, titled "Retractible Blade Toy," details a safety-focused approach essential for any toy wielding a retractable bladed weapon. The blade’s smooth movement, combined with the decoupled segments, minimizes the potential for injury even when the blade is fully extended. Shilo’s invention eliminates the inherent risks associated with previous attempts at auto-retracting blades, showcasing a keen understanding of both the technical and safety considerations crucial for bringing a lightsaber to life.
The Power Saber’s origins have a touch of serendipity. Shilo’s quest for a manufacturer ultimately led him to Robert Fuhrer, founder of Nextoy, who had strong ties to Hasbro. Recognizing the potential of the invention, Fuhrer successfully connected Shilo to the toy giant, leading to a dramatic turn of events.
In 2020, Shilo presented a prototype to Hasbro, which, according to Shilo, received an enthusiastic response. They acknowledged the innovative approach and acknowledged its potential to be the "biggest toy ever." This seemed like the beginning of a dream collaboration. But, as fate would have it, the dream partnership quickly dissolved without explanation.
Hasbro, despite embracing the concept initially, opted to not move forward with the project. Shilo and Fuhrer recount a conversation where Hasbro simply said "goodbye" and attributed the decision to the complexities of internal projects and complications within the company. The reasons behind the decision remain obscure, leaving a cloud of intrigue around Hasbro’s sudden withdrawal.
Hasbro’s silence on the matter only fuels speculation. While they acknowledge receiving the idea and appreciating the inventor’s work, they remain tight-lipped regarding the specific reasons for their decision. Shilo and Fuhrer, mindful of potential backlash, maintain a cautious stance, emphasizing the importance of maintaining a positive relationship with Hasbro instead of revealing details that might jeopardize future collaborations.
Despite the unexpected turn, Shilo didn’t let this setback dim his passion. He remained resolute in his pursuit, securing a deal with Goliath, a company traditionally known for board games, to bring the Power Saber to market. This unexpected partnership, a testament to Shilo’s determination, ultimately led to the release of the Power Saber, providing children with a safe and immersive experience of wielding a retractable lightsaber – a dream realized.
But the Power Saber is not merely a toy; it stands as a testament to Shilo’s vision and his unwavering belief in the power of the lightsaber. He envisions a future where his invention extends beyond the Power Saber, enabling the creation of various other lightsaber designs with automatic features.
Shilo’s ambitions don’t stop there. He plans to further refine the mechanism, shrinking its size to achieve movie-accurate proportions and potentially integrating it into various lightsaber models. His vision encompasses double sabers, crossguard sabers, darksabers, and even customizable lightsaber kits. His goal is to bring his "Magic Hilt" technology to a wider range of lightsaber designs, revolutionizing the way children experience the Star Wars universe.
The Power Saber serves as a reminder that even the most ambitious dreams can take unexpected twists. Shilo’s journey highlights the power of persistence, demonstrating that even setbacks can fuel a passion and lead to unexpected partnerships.
Hasbro’s decision, shrouded in mystery, leaves a lingering question: what ultimately led the toy giant to pass on the opportunity to bring the Power Saber to market? Was it concerns about the design’s potential for safety issues, potential cost hurdles, or perhaps a simple prioritization of other projects amidst the complexities of the pandemic and company instability?
Whatever the true reason, Hasbro’s decision, while bewildering, ultimately paved the way for Shilo’s invention to find a new home with Goliath, allowing his dream to be realized. The Power Saber, a testament to Shilo’s perseverance and ingenuity, marks a significant leap forward in the world of toy lightsabers.
Looking ahead, the question remains: will the Force draw the Power Saber back into the orbit of Star Wars and Hasbro? Shilo, unwavering in his belief, seems determined to make that happen, further expanding a universe of lightsaber possibilities. And as children across the globe wield the Power Saber, their imaginations will be ignited, creating a generation of Jedi Masters who embody the spirit of innovation and the unwavering pursuit of dreams.