Orby is building AI agents for the enterprise

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The Rise of AI Agents: Orby AI Aims to Automate Workflows with a Blend of Generative and Symbolic AI

The world of artificial intelligence is undergoing a dramatic shift, driven by the emergence of generative AI models like ChatGPT and Bard. While these models have proven adept at generating creative content and engaging in conversational interactions, a new breed of AI, known as AI agents, is emerging as the next frontier. These agents, equipped with the ability to perform actions autonomously, are being hailed as productivity superchargers, capable of automating complex tasks and freeing up human workers for more creative and strategic endeavors.

Orby AI, a startup founded by Bella Liu and William Lu, is at the forefront of this burgeoning field. Orby’s platform leverages a blend of generative and symbolic AI to automate a range of business workflows, including data entry, document processing, and form validation.

"Orby’s platform observes how workers do their work in order to automatically create automations for complex tasks that require some level of reasoning and understanding," explains Liu, Orby’s CEO. "An AI agent installed on a worker’s computer effectively watches, learns and generates automations, adapting the model as it learns more."

Symbolic AI, a form of AI that relies on rules and structured knowledge to solve problems, complements the generative AI model at the heart of Orby’s platform. While symbolic AI can be inflexible and slow when dealing with large datasets, recent research has demonstrated its scalability when paired with traditional AI models.

"For the last two years, we’ve been engineering this AI model, and have performed successful trials," Liu says. "There are few pure-play generative AI companies attacking the enterprise head-on with something end-to-end. We are one."

Orby’s Differentiator: A Real-Time Learning Model

What distinguishes Orby from other AI automation solutions is its ability to learn and adapt in real time, analyzing both user actions and application interfaces to continuously refine its automation capabilities.

"Orby’s model can intelligently adapt to changes in workflows, like when an app’s UI gets an update, by analyzing API interactions and a worker’s browser usage," says Liu.

Addressing potential privacy concerns, Liu emphasizes that Orby doesn’t store customer data. "Humans are kept completely in the feedback loop," she assures.

Navigating a Competitive Landscape

Orby is entering a competitive landscape where generative AI giants like OpenAI and Anthropic are making significant strides in the development of AI agents. These formidable players are poised to disrupt the market, casting a shadow over incumbents and smaller startups alike.

Even companies like UiPath, a leader in Robotic Process Automation (RPA), have been forced to adapt to the rise of generative AI, facing challenges in maintaining their market share.

Orby’s Competitive Edge: A Focused Go-to-Market Strategy

Despite these hurdles, Orby believes its focused go-to-market strategy will enable it to carve out a niche in the industry. The company is already generating revenue from over a dozen customers and is poised to scale further with its recent $30 million Series A funding round.

"The enterprise market has an insatiable appetite for generative AI solutions that demonstrably improve business performance," notes Liu. "They are just trying to figure out where to best apply the technology in the near term before they scale it across their business."

The Future of AI Agents: A Transformative Force

AI agents represent a transformative force in the world of work. By automating repetitive tasks and freeing up human workers to focus on more strategic endeavors, they hold the potential to significantly boost productivity and drive innovation.

Orby AI, with its innovative blend of generative and symbolic AI, is well positioned to capitalize on this rapidly evolving market. The company’s ability to learn and adapt in real-time, coupled with its focus on enterprise applications, makes it a worthy contender in a field brimming with emerging technologies.

Whether Orby can ultimately overcome the formidable competition and become a market leader remains to be seen. However, the company’s commitment to innovation and its focus on delivering tangible value to businesses suggest that it has the potential to make a significant impact on the future of work.

Article Reference

Emily Johnson
Emily Johnson
Emily Johnson is a tech enthusiast with over a decade of experience in the industry. She has a knack for identifying the next big thing in startups and has reviewed countless internet products. Emily's deep insights and thorough analysis make her a trusted voice in the tech news arena.