The OnePlus One, dubbed the "Flagship Killer," is set to launch in India on December 2nd, but securing one isn’t as simple as walking into a store. OnePlus has opted for an invite system, which has left many wondering how to get their hands on this highly anticipated device. While the idea of an invite system might seem like a hassle, it creates a sense of exclusivity and controlled demand. This article will be your guide to navigating the OnePlus One invite system and increasing your chances of grabbing this coveted smartphone.
Navigating the OnePlus One Invite System in India
The OnePlus One invite system is designed to generate excitement and manage the initial demand for their new phone. It can be a bit confusing, but don’t worry, we’ll break it down for you. Here are the key things to know:
1. India-Specific Invites:
The most important thing to remember is that all India-specific invites will only be awarded after December 2nd, the official launch date. If you managed to snag the global variant of the OnePlus One before the Indian launch, you will be able to avail warranty in India.
2. Invite Validity:
Each OnePlus One invite is valid for 48 hours from the moment it is generated. It is crucial to act quickly to secure the phone before the invite expires.
3. The Power of Social Media:
OnePlus is using social media to generate buzz and distribute invites.
Social Media Strategies:
A. The OnePlus Newsletter:
- Subscribe to the OnePlus newsletter on their India website! Register your email ID and you’ll be automatically entered into a lucky draw with the chance to win an invite.
B. Amazon’s Contest:
- Keep your eyes peeled! Amazon is running a "One in a 1000" contest across the internet, including social media platforms.
- Spot and click on these contest ads, and you could be one of 1,000 lucky winners to receive an invite.
C. Engage with OnePlus on Social Media:
- Follow OnePlus on their Facebook, Google+, and Twitter accounts.
They will be running contests and engagement events on their social media platforms that offer invite opportunities.
Other Strategies
D. Friend Referral:
- Anyone who has already purchased a OnePlus One will receive an invite to share with friends or family.
- These invites are typically distributed 3-6 weeks after purchase, so keep in touch with those in your network who might have already bought the phone.
E. Join the OnePlus Forum:
- Join the OnePlus One forum and actively participate in discussions, engage in contests, and connect with other members.
- You might be lucky enough to receive an invite directly from a fellow forum member or win an invite through a forum contest.
Tips for Success:
- Stay Informed: Regularly check the OnePlus website and social media platforms for contest announcements and updates.
- Be Active: Don’t just passively wait for an invite.
- Network: Connect with others interested in getting a OnePlus One, whether it’s through online forums or in person.
Be Patient: The invite system can be a bit of a rollercoaster.
Alternatives to the Invite System:
While the invite system is designed to drive excitement and generate demand, it can also be frustrating for those eager to get their hands on the OnePlus One.
Open Sales: Some consider an open sale system, where the phone is available for purchase without an invite, to be a more transparent and accessible option. However, OnePlus has stated that they are committed to the invite system for now.
- Flash Sales: Another system, often used by brands like Xiaomi, is the flash sale, where limited stock is made available for a short period, often resulting in a rapid sellout. While this system can lead to disappointment for those who don’t get a purchase window, it also allows for a larger volume of sales than the invite system.
Why the Invite System?
OnePlus has stated that they chose the invite system to manage the initial demand and ensure a smooth launch. They believe that this controlled approach allows them to cater to demand without overloading their production capabilities and potential logistical challenges.
Maintaining Exclusivity: The invite system also adds a sense of exclusivity and excitement to the brand and its products.
Scalability and Control: OnePlus argues that the invite system allows them to gradually increase production and meet demand without overwhelming their supply chain. This ensures a more consistent and controlled experience for customers.
- Customer Acquisition: The system also helps OnePlus identify genuine customers who are truly interested in their product, rather than just those who might buy it for hype or resale purposes.
Conclusion
While the OnePlus One invite system might seem challenging, it can be navigated with persistence and a bit of strategic thinking. Remember to stay informed, be active, and explore all your options to get your hands on this highly sought-after device. Whether you succeed through luck, connections, or dedicated effort, the process is part of the OnePlus experience and ultimately, a testament to the desire for a phone that stands out from the crowd.
