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CES 2024: What to Expect from the Biggest Tech Show of the Year

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Anticipation Builds for CES 2024

As the calendar turns to a new year, tech enthusiasts around the world eagerly await CES 2024, the premier consumer electronics trade show. Positioned strategically in the first week of January, CES serves as a platform for companies to make bold statements about their innovations for the coming year. Over the years, the event’s influence has evolved, with a shift towards virtual events and a growing emphasis on startups.

CES 2024: diving into the world's biggest tech show | HERE

This shift has opened up new opportunities for smaller companies to showcase their products and ideas in front of key industry players. Despite challenges, the event continues to attract attention, with the 2023 edition hosting 115,000 attendees.

The Rise of Startups at CES

Looking back at the highlights of the 2023 Consumer Electronics Show |  Ideastream Public Media

One notable trend in recent years is the increasing presence of startups at CES. For smaller and newer companies, CES provides a unique opportunity to stand out amidst the noise of the industry. Eureka Park in the Venetian Expo has become a vibrant hub for startups, offering them a chance to share physical space with influential figures in consumer electronics. While the main show floor is bustling with activity, many intriguing meetings take place in hotel suites, showcasing technologies not yet ready for public eyes. The startup landscape at CES 2024 promises to be dynamic, with more than 200 startups vying for attention.

ALL ON for CES 2024: What to Expect - YouTube

Despite ongoing health issues and challenges, there is a sense of optimism surrounding CES 2024. Consumer hardware is entering a fascinating phase, driven by a reevaluation of supply chain dynamics and a move towards decentralized manufacturing. The call for CES startup pitches has yielded over 200 responses, highlighting the diversity and quality of innovations in the pipeline. One emerging trend is the dominance of generative AI in hardware products. While some breakthroughs are expected, there’s a cautionary note about discerning genuine advancements from marketing hype.

Robotics Takes Center Stage

CES 2024 preview: the news and rumours ahead of January's huge electronics  show | What Hi-Fi?

CES has been gradually integrating robotics into its showcase, moving beyond the realm of robot vacuums. Companies are expected to leverage automated processes and showcase partnerships with leading robotics systems. Expect announcements involving advanced robotics technologies such as Agility’s Digit or Boston Dynamics’ Stretch. The allure of having a robot in the booth is undeniable, contributing to the lively and chaotic atmosphere, particularly in Eureka Park.

TV Innovations and Automotive Showcases

CES 2024 | swisstech

TV announcements continue to be a major focus at CES, with companies like LG strategically unveiling products ahead of the event. The automotive industry has also found a home at CES, with the Las Vegas Convention Center’s West Hall dedicated to mobility. Major car manufacturers, including Toyota, Hyundai, and Honda, use CES as a platform to showcase their latest electric vehicles and advancements in automotive technology.

Shifting Landscape of Smartphone Announcements

While CES was once a venue for big smartphone announcements, major players now prefer their own events or platforms like Mobile World Congress. However, health tech has stepped in to fill the void, with innovations in sleep tracking, blood glucose monitoring, and other health-related technologies. Apple’s absence is notable, and a patent dispute with Masimo adds intrigue to the evolving wearables market.

Augmented Reality and Virtual Reality Take Center Stage

CES 2023 witnessed a highlight in the form of AR/VR advancements, with new headsets from Meta, HTC, Sony, and Magic Leap. With the imminent arrival of the Vision Pro, the spotlight will once again be on mixed reality. Nvidia, known for not shying away from the spotlight, is rumored to launch the RTX 4070 Super and RTX 4080 Super GPUs at CES 2024, placing AI at the center of its releases.

Event Details and Press Days

As CES 2024 approaches, it’s essential to mark the key dates. The event runs from January 9-12 in Las Vegas, with press days kicking off on January 7th. For the latest updates and coverage, bookmarking the CES 2024 page is a wise move. The industry eagerly awaits the unveiling of groundbreaking technologies and innovations that will shape the consumer electronics landscape in the year ahead.

1. How has CES evolved over the years, and what is its significance for the tech industry?

The Consumer Electronics Show (CES) has undergone significant changes over the years, from being a platform dominated by established giants to becoming more accessible for startups. In the pre-pandemic era, major companies opted for standalone events, but virtual launches in recent times have opened up opportunities for smaller players. Startups now find CES a crucial platform to showcase innovations, connect with industry players, and stand out in a crowded market.

One of the highlights of CES is Eureka Park, where startups gather to present their products in person. This is a valuable opportunity, especially for hardware startups, to share physical space with potential investors, journalists, and distributors. Despite challenges like the ongoing pandemic, CES remains a pivotal event for companies looking to set the tone for the coming year.

As CES 2024 approaches, several trends are beginning to surface. One prominent theme is the rise of generative AI in hardware products. After the success of Large Language Models (LLMs), 2024 is predicted to be the year of claims around generative AI for hardware. While some breakthroughs are anticipated, there is also a cautionary note about separating genuine innovation from marketing hype. As the industry embraces decentralized manufacturing, CES may witness transformative changes in consumer hardware.

CES 2024: Year Of Sphere?

Robotics is another area gaining traction, with an expectation of more companies showcasing automated processes and forming partnerships for the development of robotics systems. Additionally, TV technology remains a focal point, with companies like LG making significant announcements ahead of the event. CES has also evolved into a major automotive show, reflecting the deep integration of technology with the automotive industry.

3. How are big smartphone announcements changing, and what role does health tech play at CES?

In recent years, CES has seen a shift away from big smartphone announcements. Major players in the smartphone industry either host their own events or save announcements for later in the year. However, health tech continues to be a significant aspect of CES. The event is expected to feature innovations in sleep tracking, blood glucose monitoring, and blood pressure measurement. The absence of Apple may create opportunities for other players in the wearables market, potentially leading to a reconfiguration of the industry in the coming year.

4. What were the highlights of CES 2023, and how are they shaping expectations for 2024?

CES 2023 boasted 115,000 attendees, showcasing the event’s resilience in the face of challenges. The show featured diverse highlights, from LG’s impressive TV products to the increasing focus on robotics and automotive technology. The success of the previous year has set high expectations for CES 2024, with an emphasis on trends like generative AI and advancements in robotics.

5. How is the landscape of smartphone announcements changing, and what impact does it have on CES?

The landscape of smartphone announcements at CES has evolved, with major players shifting to their own events or reserving big reveals for later in the year. This change provides an opportunity for other sectors, such as health tech and wearables, to take center stage at CES. The absence of Apple is particularly noteworthy, with ongoing patent disputes casting a shadow over the event and potentially reshaping the wearables market.

6. What were the key developments in AR/VR at CES 2023, and what can we expect in the upcoming event?

AR/VR took the spotlight at CES 2023, showcasing new headsets from Meta, HTC, Sony, and Magic Leap. With the anticipated arrival of the Vision Pro, the focus on mixed reality is expected to intensify. Nvidia, a prominent player in the industry, is rumored to unveil the RTX 4070 Super and RTX 4080 Super GPUs, making AI a centerpiece of its offerings.

7. How is CES positioned as a major automotive show, and what role do car makers play in the event?

CES has strategically positioned itself as a major automotive show, reflecting the intertwining of technology with the automotive industry. The evolution is evident in the dedicated West Hall of the Las Vegas Convention Center, which was devoted to mobility in the previous year. Car makers, including Toyota, Hyundai, and Honda, use CES as a platform to make significant announcements, showcasing the latest in electric vehicles and automotive technology.

8. How has the absence of Apple impacted CES, and what are the implications for the wearables market?

The absence of Apple from CES has created a void in the smartphone announcements but has paved the way for other sectors, particularly health tech and wearables, to take center stage. The ongoing patent dispute with Masimo adds an element of uncertainty, with potential repercussions for the wearables market. CES 2024 could witness shifts in the industry landscape, with new players seizing opportunities created by Apple’s non-participation.

9. What role does AI play in the upcoming CES, and how are companies leveraging generative AI in their products?

AI continues to be a dominant theme at CES, with a particular focus on generative AI in hardware products. The proliferation of LLMs has captured public imagination, leading to an influx of products leveraging AI for consumer applications. The challenge for reporters is to discern genuine breakthroughs from marketing hype, as 2024 is poised to be a year filled with claims around generative AI.

CES 2024: diving into the world's biggest tech show | HERE

10. What are the expectations for Nvidia at CES 2024, and how does AI feature in their upcoming releases?

Nvidia, a key player in the tech industry, is expected to make significant announcements at CES 2024. The company is rumored to launch the RTX 4070 Super and RTX 4080 Super GPUs, with AI as the centerpiece of their offerings. As AI technology continues to advance, CES provides a platform for companies like Nvidia to showcase their latest developments and set the tone for the future of artificial intelligence in consumer electronics.


Table Summary

S.NoTopicKey Points
1Evolution of CES and Its Significance– Shift from major companies to startups – Eureka Park as a platform for startups – CES as a crucial event for setting the industry tone
2Emerging Trends in Consumer Hardware– Rise of generative AI – Decentralized manufacturing landscape – Robotics and automated processes – Focus on TV technology and automotive tech
3Changes in Smartphone Announcements and Health Tech– Shift away from smartphone announcements – Rise of health tech innovations – Impact of Apple’s absence on wearables market
4Highlights of CES 2023 and Expectations for 2024– 115,000 attendees in 2023 – Diverse highlights, including TV technology and robotics – High expectations for 2024
5Changing Landscape of Smartphone Announcements– Major players shifting to own events – Opportunity for other sectors like health tech – Impact of Apple’s absence on wearables market
6Developments in AR/VR at CES 2023 and Expectations– Spotlight on AR/VR in 2023 – Anticipation for the Vision Pro – Nvidia’s role in AR/VR with RTX 4070 Super and RTX 4080 Super GPUs
7CES as a Major Automotive Show and Car Makers– Strategic positioning of CES as an automotive show – Dedication of West Hall to mobility – Role of car makers in making significant announcements
8Impact of Apple’s Absence and Implications– Void in smartphone announcements – Opportunities for other sectors – Uncertainty in wearables market due to ongoing patent dispute
9Role of AI in CES and Generative AI in Products– Dominance of AI theme at CES – Focus on generative AI claims – Challenge for reporters in discerning genuine breakthroughs
10Expectations for Nvidia at CES 2024 and AI Features– Nvidia’s rumored releases – Launch of RTX 4070 Super and RTX 4080 Super GPUs – AI as the centerpiece of Nvidia’s offerings

FAQ

1. What is the significance of CES for startups?

CES provides startups with a platform to showcase their innovations, connect with industry players, and stand out in a crowded market. Eureka Park, a dedicated space for startups, allows them to present their products in person, making it a valuable opportunity to engage with potential investors, journalists, and distributors.

2. How has the landscape of smartphone announcements changed at CES?

In recent years, major smartphone players have shifted away from CES, either hosting their own events or saving announcements for later in the year. This change has created opportunities for other sectors, such as health tech and wearables, to take center stage at the event.

3. What were the key highlights of CES 2023?

CES 2023 featured 115,000 attendees and diverse highlights, including impressive TV products, advancements in robotics, and a focus on automotive technology. The success of the previous year has set high expectations for CES 2024.

AI continues to be a dominant theme at CES, with a specific focus on generative AI in hardware products. The rise of Large Language Models (LLMs) has led to claims around generative AI, presenting a challenge for reporters to discern genuine breakthroughs from marketing hype.

5. What role does Nvidia play at CES, and what can we expect from them in 2024?

Nvidia is a key player expected to make significant announcements at CES 2024. Rumors suggest the launch of the RTX 4070 Super and RTX 4080 Super GPUs, with AI as the centerpiece of their offerings. CES provides a platform for companies like Nvidia to showcase their latest developments in artificial intelligence.

6. How has the absence of Apple impacted CES?

The absence of Apple from smartphone announcements at CES has created a void, but it has also paved the way for other sectors, particularly health tech and wearables, to take center stage. Ongoing patent disputes, such as the one with Masimo, add an element of uncertainty to the wearables market.

Emerging trends in consumer hardware at CES 2024 include the rise of generative AI claims, a decentralized manufacturing landscape, a focus on robotics and automated processes, and significant developments in TV technology. Startups and established companies alike are expected to showcase innovations in these areas.

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