Oppo is set to bring its innovative smartphone lineup to a global audience, with the highly anticipated Oppo Reno 12 series and the next generation Find X flagship poised to make their debut in international markets. This move signifies Oppo’s aggressive expansion strategy, aimed at capturing a larger share of the global smartphone market. The company, known for its cutting-edge technology and stylish designs, is leveraging the power of generative AI to enhance user experience and deliver a more personalized and intuitive smartphone experience. This article delves deep into the features, specifications, and expected price points of these exciting new devices, giving you a comprehensive understanding of what to anticipate.
Oppo’s Global AI Ambitions: Reaching 50 Million Users
Oppo recently took the stage at an AI conference in London, where it unveiled its plans to equip 50 million users with generative AI-powered smartphones by the end of 2023. This strategic move underscores Oppo’s commitment to pushing the boundaries of mobile technology and integrating AI into the core of its smartphone experience. This partnership with key players like Google, MediaTek, and Microsoft indicates a collaborative approach towards building a more intelligent and responsive mobile ecosystem.
The AI Toolbox, featuring features like AI Writer and AI Recording Summary, promises to revolutionize how users interact with their smartphones. "We believe that AI will be the next big change in smartphone design," remarked Oppo’s Chief Product Officer, highlighting the company’s vision of a future powered by artificial intelligence.
Oppo Reno 12 Series: A Global Debut in June
The Oppo Reno 12 series, launched in China in May, is set to make its international debut later this month, promising to captivate global audiences with its sleek design, powerful performance, and impressive camera capabilities. The series comprises two main models: the Oppo Reno 12 and the Oppo Reno 12 Pro, each catering to different user preferences and needs.
Both devices feature a stunning 6.7-inch 120Hz full-HD+ 1.5K curved OLED screen protected by Corning Gorilla Glass Victus 2, ensuring a vibrant visual experience and enhanced durability. However, they differ in processing power: the Oppo Reno 12 is powered by the MediaTek Dimensity 8250 Star Speed Edition SoC, while the Oppo Reno 12 Pro boasts the more powerful MediaTek Dimensity 9200+ Star Speed Edition chipset, delivering exceptional performance for demanding tasks and immersive gaming experiences.
Both models sport 5,000mAh batteries with 80W SuperVOOC charging support, enabling users to quickly replenish power, ensuring they stay connected throughout the day.
A Focus on Imaging
The Reno 12 series shines in the photography department, demonstrating Oppo’s commitment to delivering premium imaging experiences.
The Oppo Reno 12 boasts a 50-megapixel Sony LYT-600 primary sensor, while the Pro model features a 50-megapixel Sony IMX890 main sensor. Both come equipped with 50-megapixel telephoto cameras with up to 20x digital zoom and 8-megapixel ultra-wide-angle shooters, providing versatility for capturing stunning landscapes, captivating portraits, and detailed close-ups. A 50-megapixel front camera enhances the selfie experience, allowing users to capture beautiful self-portraits and engage in high-quality video calls.
Oppo Reno 12 Series: Pricing Expectations
While the official pricing for the Oppo Reno 12 series in international markets is yet to be confirmed, we can draw on the China pricing to gauge expectations.
The Oppo Reno 12 with 12GB + 256GB storage is priced at CNY 2,699 (roughly Rs. 31,000). The Reno 12 Pro with the same configuration costs CNY 3,399 (roughly Rs. 39,000). These prices provide a baseline, but international markets will likely see some adjustments based on regional factors and currency fluctuations.
The Next Find X: A Flagship for 2025
Oppo also confirmed the global release of its next-generation Find X flagship lineup, although a specific launch date remains unannounced. Given that the Oppo Find X7 series debuted in January 2023, it’s reasonable to anticipate its successor to arrive in 2025.
The Oppo Find X7 and Find X7 Ultra, while impressive devices, remained exclusive to the Chinese market. The decision to launch the next iteration globally indicates Oppo’s ambition to challenge the likes of Samsung and Apple in the premium smartphone segment.
While details about the next-generation Find X are scarce, we can expect Oppo to push the boundaries of innovation with advanced features, cutting-edge hardware, and potentially even more integrated AI functionalities.
Oppo’s Global Strategy: A Focus on AI
Oppo’s aggressive foray into the global market with its AI-powered smartphones underscores the company’s ambition to become a leading force in the mobile technology landscape. The Reno 12 series and the anticipated Find X flagship are strong contenders for capturing the attention of tech enthusiasts and discerning consumers worldwide. By incorporating generative AI into their devices, Oppo aims to transform how users interact with their smartphones, offering a more proactive, personalized, and intuitive experience.
This commitment to AI will be a key differentiator for Oppo as it competes in a crowded market. With its focus on delivering innovative, high-performance smartphones, Oppo is well-positioned to capture a significant share of the global smartphone market and redefine what’s possible with mobile technology.
